Prospect Sports & Entertainment Group (PSEG), headquartered in Atlanta, Georgia, is a minority co-owned sports management firm representing high school, collegiate, and professional athletes across all major sports. Our team specializes in negotiating NIL opportunities and endorsement deals, protecting athlete eligibility, building personal brands, preparing prospects for draft day, and supporting clients throughout their professional careers.
At PSEG, we are a lean, senior-led organization with no junior handoffs or unnecessary layers of bureaucracy. When you work with us, you work directly with the experienced professionals developing and executing your strategy. This hands-on approach allows for faster decision-making, more personalized service, and clear, consistent communication.
We are more than a management firm—we become an extension of your team. We are invested in your goals, transparent in our process, and committed to your long-term success. Our dedicated professionals take the time to understand your vision and advocate for your story with the same passion and determination you bring to your sport.
Simply put: Your success is our priority.
Every athlete works directly with senior team members from the first phone call through every negotiation — not a rotating cast of associates.
No layers of bureaucracy standing between you and the person making the call. Questions get answered and deals move at the speed your career demands.
We’re invested in your goals, transparent in our process, and committed to your long-term growth — on and off the field, from your first deal through life after the game.
Our support spans four stages of an athlete’s career.
NIL deal sourcing with eligibility and compliance guardrails.
Contract negotiation, brand building, and NCAA disclosure guidance.
Combine training, interview coaching, and draft-day strategy.
Contract advisory, endorsements, licensing, and career transition planning.